Learning about online marketing in my first months was a tough job, that required a lot of creativity. I ended up finding advice in the least expected places. This article is about three lessons on inbound and outbound marketing, which I have learned from one English football team.
All the posts in the summer series of 2015
From discussing his first client meeting to his first ever industry event, in the latest blog post in our Summer Series Luke Monaghan takes you through his first year working in the Digital Marketing industry and how he’s managed to develop as an individual in the job.
A year in the deep end of of digital has taught me how to stay afloat in the SERPs. A summary of learnings from a fresh faced graduate who learnt to swim the hard way.
If you’re interested in discovering more about the Digital Marketing industry and what agency life is really like, read my post for State of Digital. I’ve tried to articulate what I’ve learnt in my short time within the industry and what I like most about my role.
How marketers need to get back to basics, using honesty and simple marketing messages to really connect with their target audience.
This post details my personal digital marketing journey from graduating with a BSc Honours in Marketing, my struggle to find employment, my embarking on an adventure to set-up my own social media marketing business and becoming a Social Media Executive at a great digital marketing agency in Belfast, working with an innovative team of digital marketing savvy people. It details my experiences and the opportunities that have been presented to me in two short years.
So, you’ve heard of Confessions of a Shopaholic and Confessions of a Call Girl. Well now it’s time for the turn of the digital copywriters, and the honest ramblings of this newbie on the scene, me, Steph. Want to know the real truth about getting a job in digital marketing and the first few years in the industry? Well, here is my tell-all biography.
After years of Twitter failure, I decided that it was time to get it right. Through analysing my past performance, carrying out interviews and reading a whole load of research, I confronted my Twitter shortcomings head on. I documented every stage of the process, and picked up a huge amount of Twitter knowledge along the way. I am proud to present what I achieved in this process, and more importantly to share what I have learned.
Writing, marketing, and what creative community means to me.
When you’re new to the digital industry, it’s easy to get lost in the fast-paced developments of new trends and the latest marketing buzzwords. The most important lesson I learnt in my first year of digital was to keep it simple and take marketing back to basics. Instead of worrying over the latest mechanisms, you can focus on the main objectives of the business you’re working on behalf of to ensure that you make the right decisions. The void between traditional marketing and the digital world is much smaller than we think when we are not blinded by digital.