How to audit your site’s internal linking (I am the very model of a modern site – in general)
It can be tough at the top – with SEO more commonly a part of digital businesses than ever before, […]
UX
Why the online user experience should be a priority for all businesses
As businesses begin to take UX more seriously, what can we learn from the shortcomings of some of the UK’s top travel websites? James Crawford takes us through the results.
Friday Infographic: Speed up your website!
Speed, it’s one of the things that are highly underestimated when it comes to websites. And something many (including ourselves) struggle with. What to do?
How the Quest for Good UX Can Lead to Great SEO
Great things can happen you consider user experience and SEO together. Design and user intent help to shed light on the ideal customer experience. Briony Gunson talks us through a project with a client and the unexpected impact it had on SEO.
We explored the user experience of some of the biggest third sector websites, and it’s not great news
Given the importance of the web in every day life, and the prevalence of mobile, you might think that charities would make the most of the opportunities to engage with users, fundraisers and volunteers. James Crawford takes us through a thorough piece of usability research looking at third sector websites. The findings were surprising.
Using PageRank for internal link optimisation
PageRank is known as Google’s main metric for measuring external link value, but the base algorithm can be used for internal link optimisation too!
Optimising Website URLs for SEO and Usability
The value of optimised URLs goes beyond just SEO. In this article Barry Adams shows how you can apply IA to design perfect URLs for your website’s content.
5 unknown techniques to increase website performance
With Google moving more towards are a user signal based algorithm, perceived performance will be one of the factors that will become more important during the upcoming years.
Back to basics when creating content
We know the importance of content for your site and your users, but its seemingly become a trend that some of the basics of framing content has been overlooked. Here are 7 quick tips that will bring back some of the “basics” when creating and developing content for your readers.
Build Implicit Analytics Into Your Site Architecture to Better Understand Users
Jonathan Allen explains how a site redesign represents a huge strategic opportunity to run your online business more effectively. It’s an opportunity to better understand your users on site and your wider audience off site.