Optimising Videos for YouTube and Google Search
Ben Wood explains his top tips around how to optimise videos for YouTube and increase visibility for searches on both YouTube and Google.
Video Marketing
Articles around the topic video marketing. With strategies, looks at services like YouTube and Vimeo and more
Does YouTube TV present an opportunity for video advertisers?
Following the announcement of YouTube TV, an on-demand video subscription service, we take a look at what this means for advertisers.
Vertical Video Really Might Be More Engaging
Jonathan Allen discusses the rising trend for vertical video and its consumption across different platforms. Do you think vertical video will be a big trend for 2017?
Is Facebook The Future of Video?
Spending on digital video advertising is predicted increase over the next few years with spend in 2019 predicted to be […]
Don’t Get Caught Out With Live Streaming Video Apps
Popular Live Streaming Video Apps Meerkat and Periscope are battling it out to become Number 1. What do brands need to think about in order to make the most of the platforms? Wayne Denner talks us through.
Mighty Mobile – The Power of YouTube Mobile Advertising In 2015
With other advertising costs continuing to escalate, YouTube can provide a low cost way to increase brand awareness and reach potential new customers. Laura Phillips highlights the size of the opportunity, gives some examples of those doing it well and gives you tips on how to get started.
How Language Transforms: Should “SEO” Get a New Name?
SEO is responsible for a great deal of brand traffic and revenue. It’s become more than “Search Engine Optimization”. Should “SEO” get a new a name?
Friday Infographic: Free Tools to Use on YouTube
We all know that YouTube is hot.The next generation is there. So that’s where we need to be. But it’s a lot of work! Luckily there are some tools available.
Everything a CMO Must Know About the Digital Marketing Landscape
It can be very hard to bring classic marketing CMOs on board with digital marketing. Here are some aspects of digital marketing that you can use to create buy-in from CMOs.
The Online Importance of an Image in Digital Marketing
Images and Video are a fantastic way of getting your brand recognised online. Sarah Bradley for State of Digital explores what’s out there and how to use it