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7 International SEO Common Questions & 7 Tools to Answer Them

26 November 2012 BY

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Some of the most common questions I’m asked –or I find myself asking– during international SEO processes are very straight-forward and can be easily answered with the help of some tools. I will share both so you can take these into consideration in a future international search engine optimization process.

1. In Which country is this site hosted?

You can see the country of a site hosting directly in the browser with the help of extensions for Firexfox and Google Chrome:

  1. The Flagfox extension for Firefox. 
  2. Flag for Chrome

GeoTool

2.    What terms are used in which country?

When localizing the content sometimes it’s not clear which term is most used where. This can be verified by using Google Trends and taking a look at the volume and usage trend of search terms per country.

For example, the terms “apartment” and “flats” in the UK:

Keyword trends per country

3.    Which are the top countries that refer me more organic traffic?

Go to “Audience >> Demographic >> Location in Google Analytics and select the non-paid search traffic default segment or create an advanced segment for organic traffic excluding brand names, for example:

Location per Country

4.    In which countries do I have a better organic search visibility?

In Google Analytics go to the “Traffic Sources >> Search Engine Optimization >> Geographical Summary” report and verify the countries that are getting more results in search engines:

Top Referring Organic Traffic Country

5.    How the search engine results look from another location?

Use a proxy tool to connect through another country IP, such as Netshade for Mac OS X and verify how the search engines result pages for that country are shown:

Netshade6.    How is the international competition?

Use SEMRush and ahrefs to identify the competition of a keyword or site in a specific country.

SemRush

7.    How can I check my international rankings?

Several organic results rankings tools tools support international markets, such as SEscout and Authority Labs.

SEScout

Which other International SEO questions do you frequently have and how do you usually solve them?

AUTHORED BY:
h

Experienced International SEO Consultant -service that she provides through her company Orainti- and a Moz Associate. She’s a frequent SEO speaker at international conferences & blogger.
  • http://twitter.com/TheGrok Bryan Eisenberg

    For my international proxy, I prefer the GeoSurf Toolbar plugin. It seems to be a bit more granular than NetShade.

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  • Ravi Kumar

    Useful tips to analyze internationally to your website. Basically using statcounter and alexa to see this

  • http://www.joydeepdeb.com/ Joydeep

    1. In Which country is this site hosted? – This is bit tricky, because if the website is using any kind of CDN the host IP will be different for different users, depending from which part of the world they are visiting.

    E.g. Bing.com – I am here in asia (India) see bing.com [Flag: India]

  • kiran

    what about majestic SEO?

  • http://twitter.com/roquelagellera Roque Lage de Llera

    To see how SERP looks in another country, i use myseotool which provides a screenshot of the SERP

    The point Joydeep is making is worth looking at because CDN may vary where is located from the real ip. But, in my experience, it places the hosting where really is, so more data on it could be valuable

    The same for point 7, to see rankings i also use myseotool, but changing the location for everyone i want to test. The only issue is that the data provided with “google change” to see fluctuation, becomes useless, but definitely the tool works fine for the intentions i use it

  • humayun islam

    Hi Aleyda,
    This is one of the best posts I have read on linking in a while. This article article help us to create map.
    Thank you

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