Some of the most common questions I’m asked –or I find myself asking– during international SEO processes are very straight-forward and can be easily answered with the help of some tools. I will share both so you can take these into consideration in a future international search engine optimization process.
You can see the country of a site hosting directly in the browser with the help of extensions for Firexfox and Google Chrome:
When localizing the content sometimes it’s not clear which term is most used where. This can be verified by using Google Trends and taking a look at the volume and usage trend of search terms per country.
For example, the terms “apartment” and “flats” in the UK:
Go to “Audience >> Demographic >> Location in Google Analytics and select the non-paid search traffic default segment or create an advanced segment for organic traffic excluding brand names, for example:
In Google Analytics go to the “Traffic Sources >> Search Engine Optimization >> Geographical Summary” report and verify the countries that are getting more results in search engines:
Use a proxy tool to connect through another country IP, such as Netshade for Mac OS X and verify how the search engines result pages for that country are shown:
Which other International SEO questions do you frequently have and how do you usually solve them?