Social Media has become important for all kinds of relationships online and there are many social dashboards available for social management. However there are not many tools to build and maintain relationships whilst also analysing the importance of the ‘influencers’ in detail.
Commun.it – based in Tel Aviv in Israel may be about to change the game with a new new customer relationship management platform (CRM) allowing you to answer important social business questions at the click of a button making it easy to focus on high value members /influencers, and nurture top supporters to help spread your word and manage your community to effectively drive business.
Commun.it is smart, simple to use and as from this week also integrates with Buffer for intelligent social sharing.
Commun.it is a relationship management platform allowing you to track back into a user profile to see how many engagements you have had, the history of the relationship, alongside many other important pieces of information that you may miss using a conventional Twitter Dashboard. Engagement is measured across mentions, retweets, shares, favourites.
Twitter is inherently message-oriented and real-time, always bringing focus to the latest tweet or mention, this is part of it’s magic. But the problem is that on Twitter all statuses are treated as equals – meaning that engagement from influencer has the same visibility for you as a random mention, and this maks it difficult to prioritize your efforts. In addition, tweets lack relationship context … Commun.it solves these painpoints by bringing priority and context, that are inherent to real-world relationships, to Twitter
On start up, the system links to your twitter account (we used the free trial which is limited to one twitter profile). Followers and relationships are then brought in to the system for more detailed analysis under main headings; relationships, followers, engagement, new leads, groups and more.
This section shows details for relationships you have with top influencers, supporters and engaged members and giving actionable insights into the value of each member. Communi.it makes it very easy to pick up a conversation from where you left off, find out how much you have actually engaged with followers and how many times you have been mentioned.
There are a number of options for follows and unfollows, I found out that I was not following many of my top supporters by using this area, some were deleted by accident and some I just thought I was following so a good tool to have.
A Great feature with all of the engagement and follower menus is the ability to multi thank people that have started following you or mentioned you.
Add keywords, URL’s, hashtags, anything that you might search for to keep track of your brand or your market area. This also helps you keep on top of any re-tweets that may lose your name or reference.
If you’re looking for specific or targeted Twitter following you can do that with the keyword following function. Discover and connect with relevant people, based on their profile, interests and conversations.
Groups, much like Twitter lists is a handy way to manage people by segmenting your community (i.e. Potential clients, People to Follow-up, Top Bloggers, etc).
There are two reports:
The team behind Commun.it are - Sharel Omer, Mike Polischuk and Ran Margaliot, clearly passionate about relationships and business, Mike had this to say:
Commun.it is a new and unique service that analyzes relationships and helps marketers to focus, cultivate and grow those that matter most (your influencers, supporters, potential clients)… our early crowd of marketers are WOWed by the value they get…we worked closely with the Buffer team and they were super helpful and excited to help us make this happen – Mike Polischuk – Commun.it
For more details sign up for free at Commun.it – prices start from $0 for a limited profile, $9.99 per month for 4 profiles, all the way up to $199 a month for an unlimited account.
For a more detailed walkthrough – watch this useful walkthrough video from John Aguiar