One of the best conferences in Germany is definitely SEO Campixx. Where do you find a conference which starts with a great show, an own song and a Star Wars theater play starring Marcus „Mediadonis“ Tandler as Luke Skywalker, Searchmetrics chief Marcus Tober as Yoda and Link Research Tools founder Christoph Cemper as Evil Darth Vader? It’s a different kind of conference with a focus on spirit and networking, but also with 8 (!) parallel tracks on a wide range of different topics. You’ll find sessions about classical SEO themes like linkbuilding, about Panda & Penguin etc. But you’ll also find advanced technical sessions about crawling & scraping, conversion optimization and sessions with titles like “how do I organize my business” or “how to find a good in house SEO for your company?”.
The conference was held last weekend in the suburbs of Berlin.
Conversion starts with speed and problems with speed can occur on 3 levels:
1. Client: network performance, CPU speed (this can be a big problem on mobile sites!), browser performance.
To improve speed on client side Jens suggests:
Rendering and display
2. Server: high load, lot of requests, attacks (DOS), bad configuration
Load balancing on database server
Caching (don’t cache with time, cache when a file is changed)
HTTP/1.1 allows just two connections to one host. If you have 10 images to load on your page, the client just downloads two images at the same time.
Put files on different servers
Lazy Load of images
After the topic Speed, Jens talked about some basic things on conversion optimization, that most people probably already know, but a lot of websites still forget: