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Daily Updates

Did Google Turn Back Panda 2.5?

12 October 2011 BY

Only little over a week ago Google threw Panda 2.5 into the US market. That latest update gave food to a lot of discussion. Some sites seemed to be hit by the update which might not have supposed to be hit. The Next Web for example was mentioned, even though the people at the Next Web themselves didn’t see a direct consequence.

Now it seems as if Google has reversed the Panda 2.5 update. Searchmetrics tells us they are seeing a large-scale recovery in ranking data before and after Panda 2.5.

Searchmetrics notices that out of 30 domains featured in last week’s list of losers, 10 could recover 80-90% of their visibility, with another 10 even surpassing their pre-panda 2.5 reach. You can find a list of ranking data before and after Panda 2.5 update.

Usually Google wouldn’t turn around an update this quickly so it seems as if something special is going on here. We got pointed at a tweet from Matt Cutts who last week hinted at some changes that were coming. It now seems as if his prediction came true.

The winners and losers according to Searchmetrics (full list here):

Domain SEO Visibility SEO Visibility SEO Visibility Panda-Recovery
09/25/2011 Panda 2.5 10/09/2011 (full=100%)
consumeraffairs.com 447.586 100.513 439.423 98%
starpulse.com 552.925 213.059 558.441 102%
aceshowbiz.com 162.759 11.379 153.718 94%
savings.com 197.936 48.346 201.791 103%
bettermedicine.com 173.596 54.262 53.667 0%
prnewswire.com 130.870 22.637 113.407 84%
faqs.org 124.618 19.202 16.253 -3%
thehollywoodgossip.com 155.522 65.490 160.323 105%
medicalnewstoday.com 123.707 42.661 127.359 105%
hollyscoop.com 98.848 24.146 101.332 103%
cinemablend.com 89.854 15.441 76.203 82%
killerstartups.com 148.875 75.429 159.474 114%
ohinternet.com 101.178 33.595 31.327 -3%
thecarconnection.com 111.587 49.174 110.291 98%
entrepreneur.com 80.166 25.460 76.961 94%
motortrend.com 163.390 113.390 167.606 108%
cafemom.com 72.306 25.129 61.148 76%
automobilemag.com 61.558 18.747 63.056 103%
thenextweb.com 87.048 45.118 39.767 -13%
technorati.com 55.642 15.190 48.712 83%
AUTHORED BY:
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Bas van den Beld is a speaker, trainer and online marketing strategist. Bas is the founder of Stateofdigital.com. -- You can hire Bas to speak, train or consult.
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