Did Google Turn Back Panda 2.5?
Only little over a week ago Google threw Panda 2.5 into the US market. That latest update gave food to a lot of discussion. Some sites seemed to be hit by the update which might not have supposed to be hit. The Next Web for example was mentioned, even though the people at the Next Web themselves didn’t see a direct consequence.
Now it seems as if Google has reversed the Panda 2.5 update. Searchmetrics tells us they are seeing a large-scale recovery in ranking data before and after Panda 2.5.
Searchmetrics notices that out of 30 domains featured in last week’s list of losers, 10 could recover 80-90% of their visibility, with another 10 even surpassing their pre-panda 2.5 reach. You can find a list of ranking data before and after Panda 2.5 update.
Usually Google wouldn’t turn around an update this quickly so it seems as if something special is going on here. We got pointed at a tweet from Matt Cutts who last week hinted at some changes that were coming. It now seems as if his prediction came true.
The winners and losers according to Searchmetrics (full list here):
|Domain||SEO Visibility||SEO Visibility||SEO Visibility||Panda-Recovery|