Subscribe to our newsletter

Get the State of Digital Newsletter
Join an elite group of marketers receiving the best content in their mailbox
Help us understand what topics we should be writing about!
We would like to help you get the best content for your role
* = required field
I want the...

What alerts do you want to receive?

What topics do you most like to read about?

Digital Marketers Look a Likes: Alan Shearer and Paul Madden

Last week I was watching Match of the Day when I noticed how much Alan Shearer has started to look like… Paul Madden! Which made me realise that more celebrities actually look like digital marketers we know. This triggered the start of a new (fun) weekly feature on State of Digital: celebrities that look like Digital Marketers.

Yes, that’s right, it’s the celebrities that look like us, not the other way around! So starting this week, on Sunday’s, you will find out who looks like a well known digital marketer. And you can even suggest your own!

Alan Shearer and… Paul Madden!

First is (of course) Alan Shearer, who looks remarkably like Paul Madden. Paul is a well-known face in the SEO industry. He is the co-founder of Kerboo, an award winning SEO Platform. ┬áPaul has been known to go by the nickname “mad dog” for reasons unknown. His look-a-like is Alan Shearer, former Newcastle and England football-captain. He has the nickname “smokey” because he ate a lot of smoky bacon crisps. For today, they exchange nicknames…


Opt In Image
Have a look-a-like you think we fit here? Submit your suggestion!

Do you know of someone who looks likes a (famous) digital marketer? Let us know here and maybe we'll publish it here (and credit you of course!). And yes, we know, we will get tons of lame suggestions and half lame jokes, and we know that won't come from you ;-).

  • Who is the digital marketer and look-a-like you want to suggest
  • This field is for validation purposes and should be left unchanged.


Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.