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Does Linking to “Bad” Sites Hurt You? Cutts Says No to an Extent

28 May 2012 BY

Estimated reading time: 0 minutes, 36 seconds

Bad links, there is a lot of discussion going around them at the moment with Panda and Penguin fresh in our memories. And with all the ‘outing’ going on, you better watch your steps right?

The question asked to Matt Cutts in his latest Webmasterhelp videos “What happens if I link to a good page that later becomes spammy?” therefore is one where the answer is listened to carefully by many SEOs.

The question is whether or not a site you link to, which used to have good content before, now turns ‘spumy’, will have a bad influence on your rankings. The answer? Cutts says ‘not to worry’, at least as long its not too many of these kind of links.

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Bas van den Beld is a speaker, trainer and online marketing strategist. Bas is the founder of Stateofdigital.com. -- You can hire Bas to speak, train or consult.