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Eric Schmidt: a newspaper will become highly personal

The never ending issue: how will newspapers evolve. And how will they make money? Google’s CEO Eric Schmidt has a pretty straight forward view on it. He believes there IS a future for newspaper and he believes Google can help out. At the Guardian Activate Summit in London on July 1st Schmidt talked to Alan Rusbridger about this topic. And he was very clear: newspapers will have to change. And Google wants to become the company that offers the pieces of the puzzle.

Watch the entire interview below:

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Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.