Run by Dara Fitzgerald
Google Analytics is not easy. Most search marketers are pretty good with GA but there is a lot more we would all like to learn about to get more insight on our campaigns and measure campaigns more transparently. Learn about those extra features, hacks and workarounds that you always wanted to master.
– Run by Jackie Hole
There’s so much you could learn about pay-per-click advertising, but often we’re too busy delivering work to find the time to discover. This session will take you through some of the newest and most interesting aspects of paid search advertising.
– Run by Tim Tucker
You’re not supposed to sell using content marketing, but you have to get leads (win sales). You’re supposed to be authentic, but you need professionals (in-house or agency) to help you. You’re supposed to make great stuff and let the market find you, but how will that happen? This short course will be all about execution of Content Marketing, from the principles to the tactics, with examples.
– Run by Paul Madden
This workshop will help you understand and identify “unnatural” links and also what an effective recovery looks like whilst also helping attendees develop practical link building strategies that will stand the test of time through the incorporation of real assets.
– Run by Tim Stewart
It doesn’t matter how good you are at search marketing if you can’t effectively report on your successes or understand your mistakes. This training session will equip you with the skills to better report on your campaigns but also use some of the sophisticated functions of excel, all with marketers’ objectives in mind.
– Run by Asher Baker
This course will give an end-to-end overview of local search for marketers of all abilities, and attendees will leave with all of the skills necessary to implement pioneering local strategies for clients or within their own companies.
– Run by Aleyda Solis
The international SEO workshop will go in-depth through the different phases of the process, including the criteria, strategies as well as specific tactics and tools to achieve success in multi-lingual and multi-country SEO projects
– Run by Tim Grice
In this session we will take a look at the various updates Google have rolled out in an attempt to understand what they are trying to achieve; this will help us identify key areas to avoid with our strategy. We will then take a look at how we can proactively future proof and strengthen our link profile in order to drive more visibility.
All information about the workshops is located on the brightonSEO site.