Whether you’re a marketer, analyst, web designer, or you’re involved in generating results and revenues from your company’s website, there’s one skill that’s no longer optional; it’s required. It’s Conversion Rate Optimization – the art and science of converting more traffic into clicks, inquiries, and paying customers. And when done right, your sales, revenues and profits go up – even without increasing website traffic!
Discover why over 900 leading companies send their marketing teams, web designers and executives to Conversion Conference. Join international experts, leading authors, and your colleagues in two days of interactive learning focused exclusively on increasing website conversion rates. At Conversion Conference, you’ll learn the latest techniques in A/B and multivariate testing, website data analysis, landing page design and layout, usability and optimization for mobile, tablets and paid search campaigns. You’ll leave with practical ideas you can immediately use to improve your marketing effectiveness.
Program Topics (view full agenda)
- User-centered design principles
- Leveraging personas and use cases to optimize conversions
- Developing headlines and content that motivate action
- Split testing, multivariate testing and user testing
- Using personalization strategies
- Optimization tools and techniques
- Social and mobile conversion
- Remarketing and abandonment recovery
- Live website critique sessions
- Roundtable lunches with the speakers
Conversion Conference was founded in 2010 by author Tim Ash, who wrote the bestseller “Landing Page Optimization: The Definitive Guide to Testing & Tuning for Conversions”. It is the only worldwide event series focused exclusively on website conversion rate optimization. Past Conversion Conferences have been held in San Francisco, London, Hamburg, Berlin, Paris, San Jose, Ft Lauderdale, Chicago, Boston and Washington DC. Attendees include professionals in marketing and advertising, online/internet marketing, e-commerce, web design, web usability, landing page optimization and conversion rate optimization, as well as CEOs of small and medium sized internet-based businesses.