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SES London

SES London 2012

SES London is the leading search marketing conference in Europe and continues to get bigger and better year-on-year. Bringing together the industry’s brightest minds and most seasoned practitioners, it truly is a wealth of search and online marketing nuggets.


February 20-24 2012, London

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Day 1 Agenda – Tuesday, 21 February

8:00-6:00pm Registration
8:20-8:40am Pre-Keynote Session
ASA: How to Stay Out of Trouble Online
8:30-9:30am Morning Coffee
9:00-10:00am Conference Welcome & Morning Keynote
Business Optimisation in a Digital Age
10:00-10:30am Grand Opening of the Expo Hall (open 8:00am-6:30pm)
SEO PPC Kick Start
10:30-11:30am 11 Ways to Be Invisible to Search Engines* Landing Page Optimization Introduction to SEO
11:30-11:45am Session Interval
11:45-12:45pm Key Link Building Strategies Ads in a Quality Score World Google Analytics Basics—Implementation and Analysis Strategies*
12:45-2:00pm Networking Lunch in the Expo Hall
2:00-3:00pm The Business of SEO PPC Tools of the Trade A 13-Step Checklist to #Jumpstart Your Social Program*
3:00-3:30pm Afternoon Break in the Expo Hall
3:30-4:30pm Site Redesign? Don’t Forget SEO Migration!* Is Retargeting/Remarketing Right for You?** Introduction to PPC
4:30-5:30pm Meet the Experts: Round Table Forum**
5:30-6:30pm Networking Cocktail Reception in the Expo Hall

Day 2 Agenda – Wednesday, 22 February

8:00-6:00pm Registration
8:30-9:30am Morning Coffee
SEO Social Media PPC
9:30-10:30am Information Architecture for the Modern Website Social Media Solutions on a Budget PPC Campaign Architecture*
10:30-11:00am Morning Coffee Break in the Expo Hall (open 8:00am-7:00pm)
11:00-12:00pm SEO Tools of the Trade** Measuring SoLoMo Paid Social Media – Content Marketing & Media Buying Strategies
12:00-1:00pm Meet the Experts: Round Table Forum**
1:00-2:15pm Networking Lunch in the Expo Hall
2:15-3:15pm Meaningful SEO Metrics Social Media Marketing: Killer Advertising Tactics Paid Search Analytics and Multi-Touch Attribution Analysis
3:15-3:45pm Afternoon Break in the Expo Hall
3:45-4:45pm Understanding User Behaviour and Increasing Site “Stickiness” Why Content Strategy Is Crucial for Social Search* Conversion Optimisation
4:45-5:00pm Session Interval
5:00-6:00pm SEO Is Dead. Long Live SEO! Cross-Channel Reputation Management SEO Spotlight
Getting to Grips with HTML5
6:00-7:00pm Black Hat, White Hat: Unconferenced

Day 3 Agenda – Thursday, 23 February

8:30-3:30pm Registration
8:30-9:30am Morning Coffee
9:30-10:30am Morning Keynote Panel
Google+ Search Your World | Search And Social Flux | It’s An Evolution
10:30-10:45am Session Interval
Local/Mobile Hot Topics Accelerator
10:45-11:45am Developing an Integrated Mobile Marketing Strategy** Competitive Analysis Advanced Keyword Modeling**
11:45-12:45pm Networking Lunch
12:45-1:45pm Local and Social: Maximising Visibility Across the Web Developing a Video Optimisation and Marketing Campaign** Advanced Link Building Strategies
1:45-2:00pm Session Interval
2:00-3:00pm Search on Mobile Devices: The Next Frontier** How to Drive 51%+ Engagement Through Email Marketing PPC Beyond Search: New Ad Formats, Display, and Social
3:00-3:30pm Afternoon Break
3:30-4:30pm Tablet Display Advertising: Challenges and Opportunities** Crossing the Digital Divide: The Leap from Search to Display Duplicate Content and Multiple Site Issues
4:30-5:15pm Wrap-up Session/Open Forum

* New Topic at SES   ** New to SES London

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Older SES Events

State of Search has been covering SES for a while. Find below coverage of some of the ‘old’ SES events.

SES New York 2011
SES London 2011
SES Berlin 2010
SES London 2010
SES San Francisco 2010
SES New York 2010