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Friday Infographic: How does the Facebook Feed work?

Do you recognise this: you go to Facebook (like you do many times a day) to check out what your friends are doing or to share your latest experience. And then you spot that one ad in the sidebar. That ad that suggests you buying this one product. But wait… how does Facebook know you actually¬†need that product? Kind of like a wtf-moment right?

We all have this experience. It’s the Facebook algorithms at its best. But how does that work? How do things show up in your feed? Wired decided to take a deeper dive into how this works and created a handy infographic to explain what happens in a Facebook feed.





Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.