Facebook Getting into the Data: Read, Listened, Watched, And Want Buttons
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Facebook Getting into the Data: Read, Listened, Watched, And Want Buttons

20th September 2011

This week Facebook has its famous F8 Conference. And the expectations are high as they always are. This year they might even be a bit higher. There are rumors that Facebook will be announcing quite some changes.

Next to a possible redesign and social music services, Facebook might be launching some new buttons: “Read”, “Listened”, “Watched” and “Want”. The buttons will be similar to the well known like button.

The possible move (this is a rumor after all) indicates Facebook realizes they have to look at more than just the social network they are. If they can get the right data from their users telling what books they read, what music they listened and what movies they watch, Facebook will have incredibly valuable data in their hands.

It could even be a step towards search within social. Its interesting to see that Google takes the social approach from the search perspective where Facebook does the exact opposite. We’ll see which of the rumors will become true this week…

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Written By
Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.
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