Subscribe to our newsletter

Get the State of Digital Newsletter
Join an elite group of marketers receiving the best content in their mailbox
* = required field
Daily Updates

Facebook’s IPO: One Year Later

Estimated reading time: 1 minute, 31 seconds

It’s almost been a full year since Facebook’s Initial Public Offering, and it’s been an eventful year for the giant of social media.

Expectations were high for Facebook’s share prices, but those expectations were dashed on the very first day of the IPO. Initially the stock surged from its offering price of $38 to a peak of $45, but then quickly took a nosedive and had to be salvaged by Facebook’s IPO underwriters to prevent it from dropping under $38 on its first day.

That salvage operation only worked temporary, as on the second day of trading the stock further plummeted to £34, then £31 the next day, and so on until it hit bottom at around $20 a share in August:

Since then Facebook shares have stabilised and even managed a decent growth, having found a stable price at around the $27 mark for the past few months.

Facebook’s developers have not been idle either, and have implemented a range of features and improvements:

FB 1 year IPOClick for full version

Recent news that Facebook’s member figures are dropping is undoubtedly cause for concern for investors, as it might signal a changing of the guard in the world of social media.

Facebook itself was a successor to previous social media platforms like MySpace, so it’s not inconceivable that Facebook itself will lose traction and become a second rate player at some point in the future.

But you can be sure that Zuckerberg and his army of engineers will do their darnedest to keep Facebook at the top of the social media mountain.

Opt In Image
Know about what is changing in marketing!

Keep up with the latest digital marketing developments, views and how-tos through State of Digital’s digest newsletters. Be the first to hear about events, white papers, e-books, webinars, training and more!

You will receive the free e-book "Content Marketing Essentials" as a thank you!

* Personalize your experience when signed up!


Barry Adams is one of the editors of State of Digital and is an award-winning SEO consultant based in Belfast, delivering specialised SEO services to clients across Europe.
  • Pingback: Facebook’s IPO: One Year Later | IBM Watson Cloud Computing()

  • If you have ever tried to help a friend clean up their facebook representation the last part of this article really makes sense. I have a friend that through the years has acquired 3 different facebook url’s or sites for her business for various reasons. I have tried repeatedly to help her delete two of them so she would only have one result come up when someone searched for her business, I believe it’s impossible. It is not in facebooks interest to allow shrinkage of members for any reason, thus either make it impossible or so hard to do the average person can’t figure it out.

  • What is the main reason for their dropping in share price?