“Social Media is not making us any money!” That is what is generally being said. There is no possible business model and it is all about ‘feeling good’ and ‘connecting to the customer’. Yet everybody believes there is a pot of gold at the end of the rainbow waiting for us if we do use social media.
It is about time we were going to take social media with more of a ‘business-like’ approach. Starting with this infographic. Right…?