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Five tips (+1) for search conference organizers to please your visitors

26 March 2012 BY

This post was originally posted March 8 2010 and has been updated. One of the best ways to get quick access to what is hot or not in search and to learn a lot in a short amount of time is visiting one or more of the bigger or smaller conferences in the world about search marketing and related topics.

The conferences serve another purpose also: talk to those who can help you take the next step in your search experience and the way you work in search. With that I mean the people who are doing groundbreaking work in the industry. They not only find out what works, they are also willing to share that information.

You can see that I think going to conferences is a good idea. And by looking at all the badges of conferences I visited over the years, you can see that I’ve visited and spoken at quite a few and am therefore able to take a good look at what is good and what is not.

In this post I would like to address not the visitors of the conferences, but instead the organizers. Because the way a conference is organized makes how successful the conference is for its visitors and makes how much you can learn and how much its worth. Five tips for conference organizers.

Tip 1: Get the WiFi straightened out

Visit a medical conference and your wifi will be excellent. Visit a web-conference and chances are you will have lots of trouble getting the right connection. Why? Because every single visitor there is web-minded and probably wants to be online as much as possible. Because of the exploding mobile web and now devices like the iPad, every visitor on a conference has the need for an internet connection. With applications like Twitter and Facebook, which are easily accessible through mobile devices, everybody wants to use the conferences wifi, to check what is going on or even upload images. Here’s where conference organizers get in trouble. The wifi usually isn’t capable of serving all these visitors who want to go online.

This usually is a problem which is difficult to solve for the organizers. Some of the times the wifi is ‘part of the deal’ in the deal the organizers make with the venue.

So what can conference organizers do to get the most out of there internet? I would suggest a couple of things:

- Get not one, but multiple wifi-networks out there, differentiate them in different rooms to get the ‘load’ off
- Make specific bloggers-spots with cable-internet so they are sure to have the best connection
- Give the press / speakersroom their own internet

Conferences have grown smarter on this over the years, you now indeed see separate Wifi connections for speakers or sponsors in Expo Halls. WiFi seems to be better, but in general it is quite slow. Some organizers even try to set up their own connections, outside of the deals. That probably is not a bad idea at all.

Tip 2: Power outlets and Extensions

How many hours does your laptop work without power? Probably a lot less than you were aiming for. A well know sight at internet-conferences is visitors looking for power adapters. If you are the one lucky enough to have that one adapter in the room you will get a lot of envy from others.

A shortage of power cords could lead to what I call the ‘towel’ effect. Someone places their stuff on a chair and desk and leaves it there for the rest of the day, “claiming” the spot, while not being on that same spot for half of the day. The lack of power makes that by the end of the day most bloggers are out of power, thus not writing about the conference.

So what can conference organizers do about this power shortage?

- Make the before named bloggers-spots and have next to the internet power supplies
- In the main room where all conference visitors gather, make tables and put down power outlets below every table. That way everybody can power up their laptops in between sessions or when not visiting specific sessions. The bloggers will be grateful and show that by writing extra content!
- Make special ‘booths’ where you can leave your laptop, phone or iPad to charge

Readers add-on: A tip in the comments should be added here: “If you go to a conference in a country where your laptop’s power cable needs an adapter do work, it is very helpfull if you can buy an adapter at the conference rather than having to leave the conference for a while and try to find one in the “city” = waste of time.”

Tip 3: Food and drinks

One thing which is always something which makes visitors talk is food. Many conferences have improved the food they serve drastically in the past few years. Lunches are mostly good. And they need to be good, because the one thing you don’t want is to have bad comments about the food you serve.

The problem with the food is that there are usually long lines. It could be an idea to go and work in ‘shifts’ and have speakers sit at the tables where people go have lunch. So combine the ‘meet the experts’ with the lunch.

One thing is probably even more important than lunch however: coffee. As a conference organizer, make sure there is plenty of (free) coffee, especially in the morning. No coffee is probably worse than a bad lunch. Make sure that in the morning your visitors have fresh coffee and something to go with that and they won’t miss the first session.

Tip 4: Speakers quality

Many visitors pick their sessions because of which speakers they see on the list. Those speakers however might not be the best speakers around. A good name isn’t always a good speaker. And as a conference organizer that is difficult. You can’t see every speaker out there so you have to trust that speakers are good. A tough job.

There are a couple of things an event organizer can do to get the best out of their speakers:

- Get a couple of big names in there, the names people will know from the web, but not too many!
- Don’t be afraid to give ‘new’ speakers a chance on speaking, there might be some beauties in there
- Don’t make panels to big, give speakers more time than just ten minutes. SES is doing a good job now by decreasing the number of speakers on panels, that will add on to the quality of sessions
- Go out and find new talent by visiting other conferences
- Work together with smaller conferences to get familiar with speakers who can grow on to the ‘bigger’ ones.

Tip 5: Network opportunities

One of the main reasons people go to conferences, next to the content off course, is networking. People want to do business or want to simply talk to those they haven’t seen in a while. Make sure that in conferences you give the visitors that possibility. You even have to make room for it in your program.

Some things you should keep in mind as an organizer when it comes to network opportunities:

- Don’t make the program so full there is no room to network
- Create a good networking area, also places where people can sit without being disturbed
- Create an online environment in which people can see who is coming and who they want to meet up with
- Get them in the bar! The best place to network is in the bar. Try to get your visitors in there and they will remember you conference for ever!

Tip 6: Networking drinks are meant to be drinkS not A drink!

Finally a quick one: the networking part on tip 5 is usually ‘taken care off’ by a networking drink at the end of a day. Usually these are sponsored. But the sponsor seems to only want to pay for one drink per person. Now many people still don’t show up, so they will never pay for them all, but giving people ‘just’ the one drink will only push them away from the event even quicker. Don’t be so cheap here, keep them at the bar by giving them a few more!

These are some tips for conference organizers. There are many conference organizers doing a great job already. I just wanted to give my insights on what I believe are points which are important for me as a visitor of conferences. I’m now off course very curious about your ideas. What is your tip for conference organizers?

AUTHORED BY:
h

Bas van den Beld is a speaker, trainer and online marketing strategist. Bas is the founder of Stateofdigital.com. -- You can hire Bas to speak, train or consult.
  • Jon

    Surely all of the advice put forward in this article could be used at *any* conference. It kinda frustrates me when I see articles on Search type sites which are basically re-writes of common sense articles with the added “search” BUZZWORD.

    Jon

  • http://www.basvandenbeld.com Bas van den Beld

    Hi Jon,

    ehm yes you are partly right. Most of these tips could be used at *any* conference. BUT you are totally wrong about a couple of things. First of all: this is far from a re-write of a common sense article. Yes, I used my common sense, but I’m not sure if we’ve ever met. If so you would know I attend a lot of SEARCH conferences so in this case its “just” my own common sense speaking. It has nothing to do with a re-write what so ever. I could take that as an insult, but hey, I’ll take that as a compliment because it clearly makes sense what I’m saying.

    Second: there are some pretty important differences when it comes to “online-related” events compared to “offline” events. The wifi for example is only a problem on web-related events. Likewise with the power. That I used the word search here is because 90% of the conferences I attend are search conferences.

  • http://grosen.com Grosen Friis

    Hi Bas

    Great post.

    I have a comment for ‘Tip 2: Power outlets’.

    If you go to a conference in a country where your laptop’s power cable needs an adapter do work, it is very helpfull if you can buy an adapter at the conference rather than having to leave the conference for a while and try to find one in the “city” = waste of time.

    /Grosen Friis

  • http://www.basvandenbeld.com Bas van den Beld

    Good point Grosen, I added that! But I suspect conference organizers won’t go through all that ‘fuss” :)

  • Jon

    I’m just saying.

    I’m however not saying its not a good article. Just that it frustrates me. My point is not necessarily directed at you personally.

    Yes, you have never met me.

  • http://www.basvandenbeld.com Bas van den Beld

    Point taken Jon. I didn’t take it personally by the way. I think you make a valid point actually, there are many ‘rewrites’ out there. And also, there are many things you can copy from one industry to another. I studied history, much of the things I see happening now on the web people also did back when the Romans were ruling the world, not everything is ‘new’. Hey, you just gave me a new idea for an article :)

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  • http://www.greatwebsitesblog.com Barry Adams

    It seems you may have inspired Rand Fishkin over at SEOmoz to write a similar blog post – http://www.seomoz.org/blog/optimizing-search-conferences-how-differing-incentives-create-audience-vs-organizer-issues

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  • http://www.i-com.net/ Mindy

    Actually, the thing that keeps me away from conferences mostly is the fact that presentations are never fully formed and rarely deliver what they promise in the title/description. They generally seem to be people saying things like “There’s lots of great ways you can do X and here’s why you should” but never tell you how – because that would be giving too much away.

    I’m sorry but if you’re offering to speak on a subject – speak on it properly, provide examples, analysis and real content of value. Don’t just offer to speak to get your name on a panel and get links back to your website.

    Organisers – start insisting that presentations have substance please. There’s nothing worse than paying the often exorbitant registration fees/travel/accomodation costs, taking a day or 2 off work (or more), and finding the only value is from the conversations in the bar – assuming the people you want to talk to will talk to you about something useful or are even sober enough to remember their own names.

  • http://www.peteredwardsphoto.com.au/ Wedding Photographer Perth

    Hi there Bas.
    From time to time, we organize seminars and short talks in our school.
    When I read your article, I’m so happy that the next time we would hold event such as seminars, at least I now have
    a guidelines on what are the most important things we should attend to.
    Good job for sharing these tips.

  • http://www.perthsphotographers.com.au/ Perth Photographers

    Very enjoyable article and helpful tips. As an event organiser myself its great to see information like this. Thank you once again for sharing these Great Search Conference Tips

  • http://www.davidalssema.com/ Body Language Expert

    I thought tip number four was most important. As a motivational speaker the speaker quality is important factor of a great conference.