If you are somebody who trusts authority and who likes to get its information as close to the source as possible you need to keep your eyes but especially your ears open now.
If you are somebody who still doesn’t know whether or not social should be a part of your optimization strategy, you also better listen now.
In two talks Danny Sullivan, Matt Cutts from Google and Duane Forrester, Sr Product Marketing Manager at Bing, all state that social should be on your agenda. Now.
Danny Sullivan, editor in chief of Searchengineland, who will be hosting the SMX London 2012 show this year was interviewed by our very own Kelvin Newman last week on Kelvin’s popular Internet Marketing podcast. Kelvin asked Danny about several different industry developments, like Search Plus Your World and how authority plays a big role.
The interview is very interesting and gives us back that we so very much need to focus on the social part. Danny points at authorship and especially identity. He notes that Amit Singhal has been talking about nothing else but identity.
That same Danny Sullivan took the place of the interviewer at SXSW last week in a special session about search. On stage he and Bing’s Duane Forrester talked with Matt Cutts about all sorts of different search matters. People in the audience were free to ask questions which gave a lively talk about search in general and Bing and Google’s way of working in specific.
In this talk, which is a bit longer, all three of them the focus again goes towards social, in combination with relevance for the user.
Forrester actually says:
“Social signals are very important to Bing. If you’re not in the conversation you are missing out.”
While Cutts focusses more on the onsite:
“How happy is the user when they land on the page?”
A very interesting discussion which every site owner should be listening to.