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Friday Infographic: The psychology of Sharing

As marketers we all want our content to be shared. Preferably with as many people as possible. For that reason it is good to understand the sharing principles. Who are the different types of people sharing, how do they share and what motivates them. This infographic by StatPro goes into that.



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Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.
  • I love the infographic.
    I agree with the sharer on Instagram, young and creative that is true.
    Different social media platforms are useful in different ways for different
    kind of people with different goals.

    Still, you can use all of them if you have a team that works
    with you to leverage your sales, engagement, brand, reputation via sharing.
    Social media platforms shouldn’t be underestimated. It’s not just for people
    who shares memes everyday.

    I found this post shared on Kingged.com, the Internet marketing social bookmarking site, and I “kingged” it and left this comment.