Friday Infographic: SEO Plugins for WordPress: What do We Use?

WordPress is hot! We know because we use it. A crawl of over 13 million websites conducted by Lipperhey has found that 13% of the web in Europe is using WordPress. Of that, over half have installed an SEO plugin forWordPress.

Yoast and All-In-One SEO Pack are by far the most popular SEO plugins forWordPress sites in Europe with each claiming a market share of 24%. Lipperhey, an SEO tool, used their on-page SEO scoring system to compare six differentWordPress plugins designed to help with SEO. You can see the results in the radar graph below.

Lipperhey found that Yoast and All-In-One SEO Pack had by far the highest volume of installs with top SEO scores, but Platinum SEO had a higher percentage of installs with top scores. This suggests that whilst Platinum SEO users are actively engaged in on-page SEO – even down to optimizing the meta description tag – Yoast and All-In-One SEO Pack, and are now competing in their own race, to be the first choice in SEO plugin for newWordPress users. WithWordPress now powering over 22% of the web, that’s a pretty important race!

Which SEO plugin is your favourite?

SEO-plugins-wordpress

Thanks to Lipperhey

Bas van den Beld

About Bas van den Beld

Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.

  • I don’t know how they create such infographic but i think that Yoast is currently best SEO plugin for WP. Ignore the fact that Joost is dutch and we-all-know-it.

    Dan Shure from EvolvingSEO create before few months very in-depth comparing between both plugins:
    http://www.evolvingseo.com/2014/02/14/all-in-one-vs-yoast-seo-test-drive/

    and winner there is Yoast.

    Of course Yoast isn’t perfect. For example he can’t put Twitter product card but for technical SEO it’s almost perfect.

    • Dan’s post is excellent – we would have loved to have compared the features in depth but that would have been extremely difficult to do at scale. For example, custom categories and noindexes etc would really need to be evaluated on a case by case basis.

  • Thanks for this information Bas! It’s funny that All in one SEO dominates the Asian market so much.

  • I’d say the stats are interesting, but somewhat misleading. How users use the ploguns doesn’t really say much about the plugins themselves. It’s more a testament about the people using them. So counting optimized pages on a site as a methodology of establishing plugin quality is… confusing.
    AIO SEO had security issues, this study fails to mention it. Yoast, on the other hand, does things right the first time. Their level of coding purity is admirable. It’s not obtrusive and does what it’s supposed to do.

    • We intended to see what we could say about the plugins based on how they were being used. So you’re right, this study really is a testament about the people using them, rather than what’s the best plugin. Nonetheless, if the plugins are being used well that is indicative of not only a decent plugin, but also a plugin that has an expert fanbase. By contrast, a high number of installs with a low proportion of top scores isn’t indicative of a bad plugin, but instead it is indicative of many unused installs – which could be an area of improvement for the plugin owner or could be an opportunity for a competitor to come up with a better system.

      I think another point of interest in the study is just how many sites intend to do something around SEO – as indicated by the total number of downloads of any plugin. Yet so many remain unused that it shows a) a plugin is only as good as the SEO using it b) you do need specialized knowledge to really make use of them.