“Social” is hot. But “Social” for many still means consumer stuff, not business stuff. Still there is a lot of movement in Social for Business, and rightfully so, after all, we are all humans. But how can you make Social work as a company? The trick is probably to actually be social and not act social.
Someone who is successful in social is Social Entrepeneur Alex Bogusky. He is someone who knows PR and Communications and has used that in many ways, including for Al Gore. He knows how to make business out of social as well. In this talk he talks about just that.
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