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Friday Talk: Alex Bogusky on The Rise of the Social Entrepreneur

“Social” is hot. But “Social” for many still means consumer stuff, not business stuff. Still there is a lot of movement in Social for Business, and rightfully so, after all, we are all humans. But how can you make Social work as a company? The trick is probably to actually be┬ásocial and not act┬ásocial.

Someone who is successful in social is Social Entrepeneur Alex Bogusky. He is someone who knows PR and Communications and has used that in many ways, including for Al Gore. He knows how to make business out of social as well. In this talk he talks about just that.

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Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.