Friday Talk: Is There a Buy Button Inside the Brain?

Wouldn’t we all like to look inside our customers’ brains? And while we are there, wouldn’t it be great if we could switch a button so people would buy from us? Well, maybe that is possible. Because there might just be a ‘buy button’ inside the brain. Patrick Renvoise is co-author of “Neuromarketing: Understanding the buy button inside your customer’s brain.” He is currently serving as Chief Neuromarketing Officer of SalesBrain. He digs into our brains in this TEDx Talk.

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Bas van den Beld

About Bas van den Beld

Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.

  • Last week I listened your speech at The Inbounder, in Valencia. I found it very inspirational, thank you very much and congratulations for the content. Best wishes.