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Friday Talk: Is There a Buy Button Inside the Brain?

Wouldn’t we all like to look inside our customers’ brains? And while we are there, wouldn’t it be great if we could switch a button so people would buy from us? Well, maybe that is possible. Because there might just be a ‘buy button’ inside the brain. Patrick Renvoise is co-author of “Neuromarketing: Understanding the buy button inside your customer’s brain.” He is currently serving as Chief Neuromarketing Officer of SalesBrain. He digs into our brains in this TEDx Talk.

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Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.
  • Last week I listened your speech at The Inbounder, in Valencia. I found it very inspirational, thank you very much and congratulations for the content. Best wishes.