Wouldn’t we all like to look inside our customers’ brains? And while we are there, wouldn’t it be great if we could switch a button so people would buy from us? Well, maybe that is possible. Because there might just be a ‘buy button’ inside the brain. Patrick Renvoise is co-author of “Neuromarketing: Understanding the buy button inside your customer’s brain.” He is currently serving as Chief Neuromarketing Officer of SalesBrain. He digs into our brains in this TEDx Talk.