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Friday Talk: Google’s Mike Yapp about Advertising 3.0

16 November 2012 BY

Mike Yapp is the Director of Google I YouTube’s Creative Development Group and a well known speaker. In this talk at one of Google’s “Think” conferences he discusses the art and science of understanding brand connections in a consumer owned world.

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Bas van den Beld is a speaker, trainer and online marketing strategist. Bas is the founder of Stateofdigital.com. -- You can hire Bas to speak, train or consult.