Friday Talk: Google’s Mike Yapp about Advertising 3.0

Mike Yapp is the Director of Google I YouTube’s Creative Development Group and a well known speaker. In this talk at one of Google’s “Think” conferences he discusses the art and science of understanding brand connections in a consumer owned world.

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Bas van den Beld

About Bas van den Beld

Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.