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Friday Talk: Google’s Mike Yapp about Advertising 3.0

Mike Yapp is the Director of Google I YouTube’s Creative Development Group and a well known speaker. In this talk at one of Google’s “Think” conferences he discusses the art and science of understanding brand connections in a consumer owned world.

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Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.