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Friday Talk: Guy Kawasaki at the Parallels Summit 2012

25 May 2012 BY

Estimated reading time: 0 minutes, 30 seconds

So our Friday Talk is back this week with a talk by Guy Kawasaki, a well known name in the social industry. Some regard him as a ‘spammer’ other as an ‘entrepreneur’ who gets everything out of what he does. In both cases there is a lot to learn from what he does and says.

At the Parallels Summit Kawasaki keynoted. You can find his talk below. Kawasaki explores why enchanting your customers is the key for service providers (or any entrepreneur) to build a business: it’s the path to differentiate yourself in the marketplace as you earn likability and trustworthiness.

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Bas van den Beld is a speaker, trainer and online marketing strategist. Bas is the founder of -- You can hire Bas to speak, train or consult.