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Friday Talk: Guy Kawasaki at the Parallels Summit 2012

25 May 2012 BY

So our Friday Talk is back this week with a talk by Guy Kawasaki, a well known name in the social industry. Some regard him as a ‘spammer’ other as an ‘entrepreneur’ who gets everything out of what he does. In both cases there is a lot to learn from what he does and says.

At the Parallels Summit Kawasaki keynoted. You can find his talk below. Kawasaki explores why enchanting your customers is the key for service providers (or any entrepreneur) to build a business: it’s the path to differentiate yourself in the marketplace as you earn likability and trustworthiness.

AUTHORED BY:
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Bas van den Beld is a speaker, trainer and online marketing strategist. Bas is the founder of Stateofdigital.com. -- You can hire Bas to speak, train or consult.

Nice job, you found it!

Now, go try out the 12th one:

Use Google Translate to bypass a paywall...

Ran into a page you can't read because it is blocked or paywalled? Here's a quick trick (doesn't always work, but often does!):

Type the page into Google translate (replace the example with the page you want):

http://translate.google.com/translate?sl=ja&tl=en&u=http://example.com/

How about that!?

Like this 12th trick? Tell others they need to look for this trick on our page: http://www.stateofdigital.com/search-hacks-marketers/

Or Tweet: Found the secret 12th one!