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Friday Talk: Guy Kawasaki at the Parallels Summit 2012

So our Friday Talk is back this week with a talk by Guy Kawasaki, a well known name in the social industry. Some regard him as a ‘spammer’ other as an ‘entrepreneur’ who gets everything out of what he does. In both cases there is a lot to learn from what he does and says.

At the Parallels Summit Kawasaki keynoted. You can find his talk below. Kawasaki explores why enchanting your customers is the key for service providers (or any entrepreneur) to build a business: it’s the path to differentiate yourself in the marketplace as you earn likability and trustworthiness.



Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.