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Friday Talk: Jer Thorp: the Weight of Data

Big Data. There is a lot of talk around that lately. Our friend Bryan Eisenberg talks about it a lot as well and apparently it’s ‘hot’.

But where Big Data focusses on using that data to better target the audience there is much more you can do with data. Just look at this TEDx talk by Jer Thorp about the weight of data. It’s pure art!

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AUTHORED BY:
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Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.