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Friday Talk: Malcom Gladwell on “What we can learn from spaghetti sauce

Malcom Gladwell is a British-Canadian journalist, bestselling author, and speaker. In this talk, entitled “What we can learn from spaghetti sauce” he discusses the connection between marketing and human behaviour.

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Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.