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Friday Talk: Malcom Gladwell on “What we can learn from spaghetti sauce

Malcom Gladwell is a British-Canadian journalist, bestselling author, and speaker. In this talk, entitled “What we can learn from spaghetti sauce” he discusses the connection between marketing and human behaviour.



Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.