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Friday Talk: Neuromarketing Can be Great, But Be Careful

8 February 2013 BY

Estimated reading time: 0 minutes, 22 seconds

Neuromarketing can be great, it can help you ‘understand’ your target audience. But as with many things you should not look at it as the holy grail. There are some ‘buts’ to it. As discussed by Molly Crocket in this weeks Friday Talk.

Crocket talks about how the benefits of “neuro-enhancements” are not proven scientifically. In this to-the-point talk, Crockett explains the limits of interpreting neuroscientific data, and why we should all be aware of them.

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Bas van den Beld is a speaker, trainer and online marketing strategist. Bas is the founder of -- You can hire Bas to speak, train or consult.
  • Barry Adams

    Great video. The misrepresentation of (neuro-)scientific research in the media is pervasive and very dangerous (one glance at the Daily Mail’s horrendous and deeply inaccurate cancer-scare headlines will prove that – see

    Ironically, TED conferences themselves feature an abundance of misrepresented science, pseudo-science, and overhyped marketing crap.

  • David Glaser

    Neuroscience is just another way for marketers to feel safe about something where you never can be shure unless your asking for the context.