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Friday Talk: Neuromarketing Can be Great, But Be Careful

Neuromarketing can be great, it can help you ‘understand’ your target audience. But as with many things you should not look at it as the holy grail. There are some ‘buts’ to it. As discussed by Molly Crocket in this weeks Friday Talk.

Crocket talks about how the benefits of “neuro-enhancements” are not proven scientifically. In this to-the-point talk, Crockett explains the limits of interpreting neuroscientific data, and why we should all be aware of them.

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AUTHORED BY:
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Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.
  • Great video. The misrepresentation of (neuro-)scientific research in the media is pervasive and very dangerous (one glance at the Daily Mail’s horrendous and deeply inaccurate cancer-scare headlines will prove that – see http://kill-or-cure.herokuapp.com/).

    Ironically, TED conferences themselves feature an abundance of misrepresented science, pseudo-science, and overhyped marketing crap.

  • Neuroscience is just another way for marketers to feel safe about something where you never can be shure unless your asking for the context.