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Friday Talk: Rory Sutherland: Life lessons from an Ad man

As you may have noticed we have published a lot of talks (or presentations, however you prefer to call it) here on State of Search. We like to think you can learn from people giving away information :). Most of the time the presentations were published on a Friday. Starting this week we are going to make that a regular returning item: Friday Talk. Every week you can find an inspiring talk here. To get you through the weekend if you have nothing to do, or to end the week, with a drink, sitting back and listening.

Today in our Friday Talk we bring you Rory Sutherland. As some of you may know he also presented at the last A4U Expo in Munich. In this talk he shows how important perception is. And that pushing a product as hard as you can is not entirely the right thing to do. Enjoy!



Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.