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Friday Talk: Start with Why – Simon Sinek

Sometimes you need to take a few steps back to see the bigger picture. And sometimes it’s good to go back in time to find that one golden nugget. This talk of Simon Sinek is one of those golden nuggets. It’s an ‘oldie’, from 2009, but one every marketer must see. Because if you use the principle in marketing, it┬ámakes all the rest a lot easier.



Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.