Friday Talk: Start with Why – Simon Sinek
Sometimes you need to take a few steps back to see the bigger picture. And sometimes it’s good to go back in time to find that one golden nugget. This talk of Simon Sinek is one of those golden nuggets. It’s an ‘oldie’, from 2009, but one every marketer must see. Because if you use the principle in marketing, it makes all the rest a lot easier.