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Friday Talk: The Concept of Content Marketing by Joe Peluzzi

26 July 2013 BY

Content Marketing, it’s a ‘hot term’ at the moment. Many are using it or at least referring to it. But what is it really? Executive Director of the Content Marketing Institute Joe Pulizzi explains the idea behind the rapidly growing concept of content marketing.


Bas van den Beld is a speaker, trainer and online marketing strategist. Bas is the founder of -- You can hire Bas to speak, train or consult.