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Friday Talk: The Concept of Content Marketing by Joe Peluzzi

Content Marketing, it’s a ‘hot term’ at the moment. Many are using it or at least referring to it. But what is it really? Executive Director of the Content Marketing Institute Joe Pulizzi explains the idea behind the rapidly growing concept of content marketing.

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Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.