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Google, Algorithm Changes and Brands

Maybe you have noticed that many of Google’s algorithm changes in the past have been focussed on getting attention for brands. Even in their latests update, they seem to be favoring brands by giving us “Better “Official” Page Detection & Boosting”.

SEOBook made this nice infographic to show us some history and perspective on the way Google looks at brands in their search results.

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AUTHORED BY:
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Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.