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Google, Algorithm Changes and Brands

16 November 2011 BY

Estimated reading time: 0 minutes, 19 seconds

Maybe you have noticed that many of Google’s algorithm changes in the past have been focussed on getting attention for brands. Even in their latests update, they seem to be favoring brands by giving us “Better “Official” Page Detection & Boosting”.

SEOBook made this nice infographic to show us some history and perspective on the way Google looks at brands in their search results.


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Bas van den Beld is a speaker, trainer and online marketing strategist. Bas is the founder of -- You can hire Bas to speak, train or consult.