Google Confirms Tests with Infinite Scrolling

Oh don’t we all love the fact that Google’s testing efforts have become much more visible to all of us? I was talking to co-blogger Jeroen van Eck about it yesterday, is Google doing a lot more testing, are the tests more visible than before or do we just report on them a lot more? Probably it is a combination. Now Google also starts to confirm tests, like in this case the tests with the infinite scrolling.

We have seen them before: tests with infinite scrolling Google results. No more pagination, no more being on page two, three or even 99 or more. All of us on one page: scrolling down will load the next ten links and so forth.

In the latest test the pagination is replaced with a link called “show more results”. Clicking that link will load the next set of results. It is in this case still triggered by clicking a link, but word is there are tests which show you don’t need even need to click a link, more results will just show when you scroll down.

Barry Schwartz at Searchengineland and Seroundtable says a Google spokesperson confirmed this test saying, “Google is constantly experimenting with new features.”

Take a look at an example here, made by Waebo, what do you think? Like it or not?

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Bas van den Beld

About Bas van den Beld

Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.

  • It will definitely have an impact on the user behaviour and hence on SEO and PPC. Sometime ago Google released a pie chart equating how traffic is shared between top 10 places with rank 1 accounting for approx 43% and rank 10 gaining only 3% . I think this will change and traffic will be scattered further down the page

  • Interesting that Google is trying this, first thing that came to mind is how much lost PPC ad impressions & revenue this would cut from them.

  • Looks pretty neat to me! But… I can image this works when you want to go from ‘page’ 1 to ‘page’ 2, but what happens if you want to go back from ‘page’ 9 to ‘page’ 3. You’ll have to scroll a lot, you don’t know where you are in the list of results etc.

  • I think it quite difficulty to use when you conduct a lot of research and multi-tasking with other websites, once you scroll a lot, you will not remember where are you scroll and stop. Many users will not like this feature.

  • Pingback: Infinite scrolling: What the big sites teach us about using it « Kira's Blog: Digital Strategy for Nonprofits()