Google Confirms Tests with Infinite Scrolling

Oh don’t we all love the fact that Google’s testing efforts have become much more visible to all of us? I was talking to co-blogger Jeroen van Eck about it yesterday, is Google doing a lot more testing, are the tests more visible than before or do we just report on them a lot more? Probably it is a combination. Now Google also starts to confirm tests, like in this case the tests with the infinite scrolling.

We have seen them before: tests with infinite scrolling Google results. No more pagination, no more being on page two, three or even 99 or more. All of us on one page: scrolling down will load the next ten links and so forth.

In the latest test the pagination is replaced with a link called “show more results”. Clicking that link will load the next set of results. It is in this case still triggered by clicking a link, but word is there are tests which show you don’t need even need to click a link, more results will just show when you scroll down.

Barry Schwartz at Searchengineland and Seroundtable says a Google spokesperson confirmed this test saying, “Google is constantly experimenting with new features.”

Take a look at an example here, made by Waebo, what do you think? Like it or not?

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Bas van den Beld

About Bas van den Beld

Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.