The newest addition to Instant Search is popping up now. Google wants you off their homepage as fast as they can. The subtle change Google made in their philosophy page last week, which Searchengineland noticed, might have not been a mistake after all. Google really wants you off their homepage as fast as they can. If you go to your Google homepage and you start typing you will be directed off the homepage immediately into the SERPS where Google Instant goes and does its job. I didn’t see this last week, maybe it was there back then, but one thing is for sure, the time spent on the Google homepage will not increase because of this.
Check out what happens and try for yourself!
Go check out the post “Google tests show: Google planning on killing organic all together?” for more changes made by Google.