Google: eh.. Pizza…?

Google recently launched a new TV ad. The video almost seems to be a parody. Just see for yourself (warning, it goes on for 10 (!) minutes:


Weird huh? But what is going on here? Is it a reaction to Bing’s search overload commercials?

It is certainly becoming more and more a trend for search engines to be making tv commercials. Bing has done it several times already. During the World Cup they even sponsored an entire tv-advertising commercial break:

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Bas van den Beld

About Bas van den Beld

Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.