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Google: eh.. Pizza…?

Google recently launched a new TV ad. The video almost seems to be a parody. Just see for yourself (warning, it goes on for 10 (!) minutes:


Weird huh? But what is going on here? Is it a reaction to Bing’s search overload commercials?

It is certainly becoming more and more a trend for search engines to be making tv commercials. Bing has done it several times already. During the World Cup they even sponsored an entire tv-advertising commercial break:

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AUTHORED BY:
h

Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.