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Google gets social layer by layer, next step: social sitelinks

5 December 2010 BY

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The actual “Google Me” in its full potential apparently will not be there until spring 2011 but in the meanwhile it does look as if Google is pasting the new social layers onto their search results step by step. After the “shared by” layer which was spotted in October and Hotpot in November, this time its Google itself revealing another one: Social sitelinks.

Do a search for “Twitter” or “YouTube” and you will see a friends name, combined with, if they have it, a profile photo. (Be aware, it doesn’t seem to be happening on every search, try several times if you don’t see it or update your Google Profile) The link goes to the friends’ content on the specific website. In my case when I search for Twitter I get Danny Sullivan and Zee, chief editor of The Next Web. The weird thing is that Google also returns Bing and Yahoo as my friends…

According to Google, who announced the feature this Friday, “social sitelinks are based on the same technology as Google Social Search; we use your social circle to identify relevant websites and user pages.”. I don’t immediately think this a good thing though because many of the social circle results are not really that good & social for that matter. But its a start.

The social sitelinks are based on your Google Profile. So if you are not seeing them you should probably create one if you don’t have one or at least fill in more details about the social networks you are in.

AUTHORED BY:
h

Bas van den Beld is a speaker, trainer and online marketing strategist. Bas is the founder of Stateofdigital.com. -- You can hire Bas to speak, train or consult.

3 Responses to “Google gets social layer by layer, next step: social sitelinks”

  1. [...] This post was mentioned on Twitter by Bas van den Beld, Hot About Google, Melvin van den Bout, Melvin van den Bout, State of Search News and others. State of Search News said: State of Search: Google gets social layer by layer, next step: social sitelinks http://dlvr.it/9nGkV [...]

  2. Tad Chef says:

    The execution is quite poor: I get not the people I’m most connected with but those hwo have the most followers in sitelinks. That’s useless.

  3. [...] about what it would be. Sure, we’ve seen some of the new social layers popping up, like social sitelinks, hotpot and “shared by“. But we’ve never seen the real “Google Me”, [...]

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Nice job, you found it!

Now, go try out the 12th one:

Use Google Translate to bypass a paywall...

Ran into a page you can't read because it is blocked or paywalled? Here's a quick trick (doesn't always work, but often does!):

Type the page into Google translate (replace the example with the page you want):

http://translate.google.com/translate?sl=ja&tl=en&u=http://example.com/

How about that!?

Like this 12th trick? Tell others they need to look for this trick on our page: http://www.stateofdigital.com/search-hacks-marketers/

Or Tweet: Found the secret 12th one!