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Google is Testing New Search Result Pages, Opinions on Twitter differ

7 May 2011 BY

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Google has been making quit some changes to its SERPS in the past months, most of which we reported on here on State of Search. Only a few days ago we highlighted some tests Google was doing.

And just when the ink is dry Google decides it is time for yet another “test”. This time a little bit bigger then the others though, if we can believe our sources but also those on Twitter, which are with a lot more. Many people are spotting a new way of presenting the search results. The comments differ, but in general people think they are ‘ugly’.

The biggest change we can see from the screenshots going around Twitter (I haven’t spotted this in the wild myself yet) are the not-underlined results which we talked about earlier this week, much more “white” on the page and in some cases a dotted line between the results.

Let’s take a look at some of them.

Not underlined and more white space

In this result you can very well see the space which the results are getting, there is a lot more white space in between the results, which will either mean that people have to scroll a lot more or that the top results (ads!) are becoming a lot more important.

Dotted lines

In some results (not all of them, so Google could be testing how the response is on them) you can see dotted lines between the results. The reason for the lines are vague, but it might have something to do with the distinction between sites, it will not surprise me if the results of one site will all be cluttered within the dotted lines, making room for more sites on the page.

News results

In this one, which was posted on TechCrunch, you can see that the News-results have much less emphasis than they have now. This is surprising, since it seems to be one of Googles goals to get the freshest content to its searchers as soon as possible. But in this case the news results are hardly distinctive from the other results. There are no images next to the search results and they are all outlined on the left, not indented.

As said, I haven’t spotted them myself (my country is not important enough for Google I guess). But if you have spotted them and seen other changes, let us know, in the comments or drop us a note.

AUTHORED BY:
h

Bas van den Beld is a speaker, trainer and online marketing strategist. Bas is the founder of Stateofdigital.com. -- You can hire Bas to speak, train or consult.
  • ANdy

    I was wondering why they appear dashed lines in my search results..But they sucks..very irritating for me coz im not used to that..Old format was better..

  • Jared

    This.. And Google Instant.. And Google Preview. Too much. Going to use Bing, I cannot use Google anymore (unless at m.google.com).

  • http://www.ctom.co.uk Alex Holliman, Chelmsford, Essex

    I quite like the dotted lines version, I imagine it’ll do well in testing for them…

  • http://twitter.com/mario_luan @Mario_Luan

    I’ve also found interesting Google testing search results, check out –

    Google shows the URL before the description (snippet)
    http://twitpic.com/4mwwvk

    Anyway, pulling all those examples together, We can say that Google is going to change something.

    Thanks!

  • Pingback: Google’s new look – power to PPC? | Holistic Search Marketing()

  • http://www.zebratechies.com Anirban Das

    Yes, Google is showing multiple search results and too some extent its mix behavior enjoyable and annoying both….I was amazed while G is showing exact definition of some major queries..like:what is html ?..and some time I am seeing Google specifying dupe content articles as thin url…..on SERP….but annoying while its showing social engagement/circle results…for some specific queries and on few queries it showing less informative website’s……..

  • http://www.bb-webs.com Brecht Billiet

    It needs some getting used to:)

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  • Pingback: Opinions On The Google Penguin - All News & Campaigns.()

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Nice job, you found it!

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Type the page into Google translate (replace the example with the page you want):

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How about that!?

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