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Google Killed The Long Tail

Estimated reading time: 0 minutes, 13 seconds

SEOBook has a very nice set of infographics which they publish regularly. This one is all about how Google killed the long tail with stuff like Google Instant, localization, updates like Mayday and Panda, verticals, scrapers and the ‘not provided’ keywords.

Are they right?

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AUTHORED BY:
h

Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.
  • Hi Bas

    Thanks for this very interesting round-up on the long tail (or lack thereof) in Google SERP. If find your point about brand and footprint most intriguing because as far as I can tell most established businesses would claim to have some brand recognition at their respective level, be it local, national or international.

    Yet if I get this infographic right it would seem to suggest that there is a brand-awarness threshold below which a website is regarded with suspicion not matter the quality of its content especially in high quantity. Considering the effort that Google puts in putting forward local results (e.g. geo-targeting searchers, local results with map markers) I feel the ‘brand’ definition must be somewhat more flexible than this.

    Would you care to comment further?

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