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Google Killed The Long Tail

5 December 2011 BY

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SEOBook has a very nice set of infographics which they publish regularly. This one is all about how Google killed the long tail with stuff like Google Instant, localization, updates like Mayday and Panda, verticals, scrapers and the ‘not provided’ keywords.

Are they right?

via

AUTHORED BY:
h

Bas van den Beld is a speaker, trainer and online marketing strategist. Bas is the founder of Stateofdigital.com. -- You can hire Bas to speak, train or consult.

2 Responses to “Google Killed The Long Tail”

  1. David says:

    Hi Bas

    Thanks for this very interesting round-up on the long tail (or lack thereof) in Google SERP. If find your point about brand and footprint most intriguing because as far as I can tell most established businesses would claim to have some brand recognition at their respective level, be it local, national or international.

    Yet if I get this infographic right it would seem to suggest that there is a brand-awarness threshold below which a website is regarded with suspicion not matter the quality of its content especially in high quantity. Considering the effort that Google puts in putting forward local results (e.g. geo-targeting searchers, local results with map markers) I feel the ‘brand’ definition must be somewhat more flexible than this.

    Would you care to comment further?

  2. [...] infographic on this subject, which can explain it a lot better than I can, which you can see at http://www.stateofdigital.com/google-killed-the-long-tail/.   I don’t suggest trying to absorb it all – just be aware that bit by bit, Google is going [...]

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Nice job, you found it!

Now, go try out the 12th one:

Use Google Translate to bypass a paywall...

Ran into a page you can't read because it is blocked or paywalled? Here's a quick trick (doesn't always work, but often does!):

Type the page into Google translate (replace the example with the page you want):

http://translate.google.com/translate?sl=ja&tl=en&u=http://example.com/

How about that!?

Like this 12th trick? Tell others they need to look for this trick on our page: http://www.stateofdigital.com/search-hacks-marketers/

Or Tweet: Found the secret 12th one!