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Google Lets It Snow, In Their SERPS

19 December 2011 BY

Do you remember that several years ago people would decorate their blogs and websites with all sorts of moving stuff, especially around Christmas? And it wasn’t just the personal websites which got that decoration, business sites as well. That seems to have drift over in the past few years. But Google is now bringing that back.

A special ‘easter egg’ which Google developed now lets it snow inside Google’s SERPS. Do a search for let it snow on and your screen will be filled with snow flakes. And not just that, the screen also gets a frozen look, meaning the search results slowly disappear. You will have the possibility to ‘defrost’ the page though with a special defrost button or even better, you can ‘wipe’ your screen by moving your mouse around. Be careful though, it only works on Chrome, Firefox, Safari and IE 9.

Go take a look or check out the video below.


Bas van den Beld is a speaker, trainer and online marketing strategist. Bas is the founder of -- You can hire Bas to speak, train or consult.

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