Subscribe to our newsletter

Get the State of Digital Newsletter
Join an elite group of marketers receiving the best content in their mailbox
Help us understand what topics we should be writing about!
We would like to help you get the best content for your role
* = required field
I want the...

What alerts do you want to receive?

What topics do you most like to read about?

Google Lets It Snow, In Their SERPS

Do you remember that several years ago people would decorate their blogs and websites with all sorts of moving stuff, especially around Christmas? And it wasn’t just the personal websites which got that decoration, business sites as well. That seems to have drift over in the past few years. But Google is now bringing that back.

A special ‘easter egg’ which Google developed now lets it snow inside Google’s SERPS. Do a search for let it snow on Google.com and your screen will be filled with snow flakes. And not just that, the screen also gets a frozen look, meaning the search results slowly disappear. You will have the possibility to ‘defrost’ the page though with a special defrost button or even better, you can ‘wipe’ your screen by moving your mouse around. Be careful though, it only works on Chrome, Firefox, Safari and IE 9.

Go take a look or check out the video below.



Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.