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Google Lets You Say Thank You To Those Who Shared

Here’s another interesting small change I just spotted in the search results. We are now all familiar with the “your friends X,Y,Z and x-number of people +1’d this” texts below the search results. It shows us who of our friends, or to be more specific who from our social circles, have shared, or +1ed a specific search result. It is part of personalized search and it will trigger most of the searchers to click on a result quicker than they would if there was just a title, link and description.

Now Google seems to have taken another step to make things more personal and to ‘push’ Google+ at the same time. Next to a “your friends X,Y,Z and x-number of people +1’d this” text it now says “Thank them”. And you can “thank them” on Google+ off course.

Here is how it looks:

When you click on the “Thank them” link an overlay opens over your search results giving you the opportunity to thank people on Google+:

A smart and somewhat nice feature from Google. And it apparently caught some people by surprise:

What do you think?



Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.