Last week saw the celebration of Google’s 15th birthday. You read that right, in just 15 years Google has grown from a couple of dreamy Stanford geeks buying up cheap hardware and attempting to crawl the entire Internet to becoming a $289 BILLION behemoth. With an air of nostalgia (I was 11 when I first used Google. You do the math), I have inadvertently ended up in a career where ‘Google’ is a word that exists in my daily vocabulary. I preach a discipline that is arguably largely governed by one company, I read about the changes at this company like it is them who I am working for and bizarrely I get angry at the announcements that they make.
I exist in an echo chamber with a continuing focus on watching every which way that the needle points towards where Google’s future is. With the announcement of the ‘great Google’s’ 15th birthday I think it’s worthwhile to stop and take check of everything that’s come. In this post I will try to cover some of the key turning points in Google’s history and then, together with the State of Digital’s lovely reader-base, take a stab a what their next step might be? Where will Google venture to next?
Whether you chose to agree or disagree, Google are a modern marvel. A company that truly represents the ‘modern renaissance’, a technological revolution that is far greater than the individual sum of its parts. This is a cause for celebration, not frustration or anger. We live in an incredible age of philosophers, scientists, and visionaries that sweat from the pores of the all encompassing power of the Internet. Forget debate or debacle, and below I have listed what I deem to be Google’s greatest and most impactful changes to the world (not just the world of digital marketing):
As you can see by the timeline above, Google have always had great aspirations, ideas above their station perhaps, but who’s to argue that these didn’t pay off? I, for one, am not. However, inevitably with a company this huge they have accrued a list of advocates and enemies. Some that worship the ground that they work on (just try getting into an Android vs. iPhone debate!) and others that loathe almost every announcement they make…
Scanning through Google’s list of mergers and acquisitions, shows us that in a company so big, it is us that is at fault trying to relate to them on a level that is at all human. So just stop trying to reason with or justify their algorithm changes, their latest acquisitions, their reporting of 100% (not provided) in keyword referral data, or their mottos (‘Don’t be evil’ anyone?) and just let them be, attempt to overcome what is important in your universe, not theirs!
So, you still need convincing? You shouldn’t, and here are just a a few facts that will emphasise their dominance and why we shouldn’t relate to them on ‘human’ terms…
And courtesy of Dan Barker:
@NedPoulter Paul Buchheit apparently pushed forth the “don’t be evil” motto. He left long ago.
— dan barker (@danbarker) October 2, 2013
While their achievements are of epic proportions, and I say this with no hesitation, the biggest inroads I have witnessed have been Google’s integration with lifestyle itself. Think about it for a moment…
Numerous amounts of Google’s product launches and acquisitions have seen it (in my opinion) doing 2 things:
Google’s ambitions have lead them to have a wide and varied list of competitors, after all they exist in such a broad range of verticals (massive business in their own right) that it isn’t Bing, Yandex, Baidu that are their competitors, it’s the likes of Yelp, Microsoft, Apple, Samsung, NASA…?!
As we have seen, Google are too big to simply condense into a column on ‘what Google did right/wrong’, they are too far-reaching, too inexplicably huge to quantify simply by arguing over:
Love it or hate it, they are a different beast. They are not the lifeblood of SEO, or online marketing, anyone who is a true believer in their talent or the discipline they work in should already know this. Google is, to many of us, a way of life, a source of our wellbeing, a damn handy tool in our day-to-day lives. Google is your best friend, your worst enemy, and your most trusted lifestyle resource.
So now it’s your turn. I’d love to hear from you:
13 hours ago