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Google Now Showing Special Snippets for List Pages

31 August 2011 BY

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I have had several people asking about a new way of snippets they were seeing in Google result pages. Some thought this was some sort of testing by Google. It is not, it is a new feature which was rolled out last week: snippets for list pages.

When pages consists mostly out of lists Google has found a way to show (part) of these lists in the snippet. This means that if you have a list on your page, that list might just be part of the snippets. Opportunity knocking!

On its searchblog Google explains:

“This week we started rolling out snippet improvements for pages that contain lists; results for these pages will now reflect the structure of the page, rather than just showing two lines of text.

If a search result consists mostly of a structured list, like a table or series of bullets, we’ll show a list of three relevant rows or items underneath the result in a bulleted format. The snippet will also show an approximate count of the total number of rows or items on the page. “

How to get them?

Would you like to have your snippets look like this? Make sure you have a page with a list. Take a look at this page from the Arsenal World website, which has a list of fixtures in it, build up in the code. That results in this result on Google:

We will try and look more into depth into how you can make them as perfect as possible and get back to you on this.

The changes will be rolled out in the coming week so you might be seeing more of these.

AUTHORED BY:
h

Bas van den Beld is a speaker, trainer and online marketing strategist. Bas is the founder of Stateofdigital.com. -- You can hire Bas to speak, train or consult.
  • http://www.sanderlems.nl Sander Lems

    The only downside to this is that the meta description gets truncated. This requires to work with shorter meta descriptions for pages with listings, just like you should be doing after Google introduced the new Sitelinks, where a limited amount of characters will be shown for the meta description.
    Point is that I’m quite happy with this new opportunity to get more attention, but I’m less happy with the limit space I have for displaying Unique Selling Point (USP’s) in the meta description. This will be going from +- 155 visible characters to +- 58. But in the end this will just require some more creativity.

  • http://www.hsamuel.co.uk David

    Surely it gives you extra incentive to update your meta descriptions and get to the point. Meta descriptions are also always one of the last things on the priority list.

    e.g. Arsenal World – 2010/2011 official fixture list – All fixtures and kick off times are subject to change.

    As long as you get everything b4 the second hyphen you have done your job!

  • Pingback: Google Comes Out with New Snippet Format | Internet Marketing Inc.()

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Nice job, you found it!

Now, go try out the 12th one:

Use Google Translate to bypass a paywall...

Ran into a page you can't read because it is blocked or paywalled? Here's a quick trick (doesn't always work, but often does!):

Type the page into Google translate (replace the example with the page you want):

http://translate.google.com/translate?sl=ja&tl=en&u=http://example.com/

How about that!?

Like this 12th trick? Tell others they need to look for this trick on our page: http://www.stateofdigital.com/search-hacks-marketers/

Or Tweet: Found the secret 12th one!