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Google+ Local Launched

30 May 2012 BY

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It has been coming for a while, Google was focussing on local elements a lot as well as Google+. Now the both are combined within Google+: Just now Google rolled out Google+ Local.

Google+ Local is what Marissa Mayer calls “a simple way to discover and share local information featuring Zagat scores and recommendations from people you trust in Google+.

It does what it is expected to be doing: giving you local information and recommendations by your network. It suddenly got a lot more interesting to get local people connected to you on Google+.

On the left hand side of your Google+ you will now find an extra tab called “local”. Going there means you get instant information about your surroundings. You will get a map, direct recommended places and an overview of places which might be of interest to you.

Clicking on the links of one of those places will not take you to a Google Places Page, but to a Google+ Page of that specific place, which will have information similar to the Google Places page. Google uses Zagat scores for the reviews.

Not just Google+

As with all things connected to Google+ its not just about the social network part. Eric Schmidt stated before that Google+ will be the basis of everything and that shows again here. Google+ Places is integrated in other products as well: Maps as well as mobile.

Big change

This move is a big one. It again is a step towards total integration of Google+ in all Google products. There is no avoiding Google+ any more if you want to use any of the Google products out there.

It is not clear yet whether or not these pages are going to replace to Google Places Pages, but integration seems just a matter of time, as well as integration with the Google+ business pages.

This change just made Google+ instantly important for local businesses, if it wasn’t already…

More on this on Searchengineland and Techmeme


Bas van den Beld is a speaker, trainer and online marketing strategist. Bas is the founder of -- You can hire Bas to speak, train or consult.

15 Responses to “Google+ Local Launched”

  1. I am wondering how you might use Google+ local.  I still only really see Google Local listings in search so do you think you might refer to local listings more now they are in Google+  How else are you using it?  Or how do you think it might be used?

    • From what I understand now James is that this is going to replace the current Google Places, which will add the ‘social’ layer to local. That will mean it will also be visible in the results. 

  2. Jaap Jacobs says:

    Works nice. Wondering if, and how, they will integrate Local+ within the ‘normal’ search results.

    • As said in the comment on James Jaap I think this will be integrated and will be replacing the Google Places results we have now. There is no doubt whatsoever this will show up in the SERPS sooner or later.

  3. Very interesting for local business listings and reviews, can only be a good thing…

  4. [...] me falha a memória, sugere que você não poderá usar nehum produto da empresa sem que esteja utilizando o Google Plus _ ou mais ou menos [...]

  5. [...] the launch of Google+ Local yesterday Google again shows it acknowledges the importance of local. Without a doubt we will see [...]

  6. [...] Google+ Local Launched ( [...]

  7. [...] Replaces Google Places: What Local Businesses Should KnowGoogle+ Local Does More Than Google PlacesGoogle+ Local LaunchedGoogle+ is Now the Center of Local SearchLost? Follow the ‘Google+ Local Road’ [...]

  8. [...] to be honest. And why should they, they after all have Facebook right? Last weeks announcement of Google+ Local showed that Google+ is here to stay and that we cannot, even if we wanted to, ignore [...]

  9. [...] big reason why you should be looking at Google+ is the integration of Google Places with Google+ Local. That has been coming for a while and now it is here. With Google+ Local now businesses are forced [...]

  10. [...] Google… So now Google Places is over, and Google+ has taken over as your local business pages. Does this mean that local listings will work now? I guess the answer [...]

  11. [...] When Google+ launched we immediately predicted that it would only be a matter of time before Google would incorporate Google+ in the search results as well. And they did, in different ways. Google+ posts showed up in search results, which later became official, as do the users. We saw +1 buttons in the search results, who later became less prominent and the +1-button slowly but surely spread around the web and became ‘interactive’ by first making it possible to share via the +1 button, (even though that took a while and we already had our own version) and later by even giving the readers other interesting posts on a site when mousing over the button. Eric Schmidt already hinted at what was coming. At the time of launch Google was not that personalized yet. Schmidt acknowledged that: “you won’t see much now because that technology is being improved right now.” But he also said: “there’s a lot coming.” Other features which were launched in the first 14 months of Google+ were the possibility to ignore people, Google finally added search to Google+ and introduced hangouts, suggested users within the Knoweledge Graph area and the biggest change came when Google introduced Google+ for Businesses, Search Plus Your World and the connection with Google Places in Google+ Local. [...]

  12. [...] release the knowledge graph, Google+ Local & Penguin 1.1 rolls [...]

  13. [...] referred to as Google Local+) was announced some 11 months ago, in May 2012. At the time this was featured on State of Search as well as a guide on how to integrate Google Places with Google Local+. However since then, [...]

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