X

Subscribe to our newsletter

Get the State of Digital Newsletter
Join an elite group of marketers receiving the best content in their mailbox
* = required field
Daily Updates

Google simplifies Adwords for small businesses with AW Express

Estimated reading time: 0 minutes, 51 seconds

Yesterday Google announced a new way to do Adwords, aimed specifically at local businesses. In Google’s own words:

“AdWords Express is designed to help local businesses that aren’t already AdWords advertisers create effective campaigns.”

They’ve also created a handy video to explain the concept of Adwords Express, which is embedded above.

This simplified form of Adwords should take away all the (guess)work with regards to determining your budget and selecting your keywords. You just create an ad and connect it to your website or your Place page, select a monthly budget, and AW Express will determine when to show the ad – probably based on the query and the geographical proximity of the user to the business.

Initial impressions make this look like a solid approach which will enable small businesses to compete with big brands in Adwords without having to invest a lot of time and effort in to learning the system.

And of course it’ll be good for Google, as it’ll encourage more small businesses to sign up to Adwords.

Opt In Image
Know about what is changing in marketing!

Keep up with the latest digital marketing developments, views and how-tos through State of Digital’s digest newsletters. Be the first to hear about events, white papers, e-books, webinars, training and more!

You will receive the free e-book "Content Marketing Essentials" as a thank you!

* Personalize your experience when signed up!

AUTHORED BY:
h

Barry Adams is one of the editors of State of Digital and is an award-winning SEO consultant based in Belfast, delivering specialised SEO services to clients across Europe.