Subscribe to our newsletter

Get the State of Digital Newsletter
Join an elite group of marketers receiving the best content in their mailbox
Help us understand what topics we should be writing about!
We would like to help you get the best content for your role
* = required field
I want the...

What alerts do you want to receive?

What topics do you most like to read about?

Google’s ‘Cool Kids’ Matt Cutts, Ben Gomes, and Amit Singhal Talk in Public

During my holiday I was reading the book “In the Plex” by Steven Levy. You really feel you are getting an inside into the Google offices when you read that book (I will review it later). In the book Levy mentiones the office of Matt Cutts, Ben Gomes, and Amit Singhal as being an office which by Googlers is called the “cool kids’ office”. Now to be honest, if you would tell that to somebody outside of the industry and show that person a picture of the three, they probably wouldn’t believe it. But online, Search and Google in particular is a world of its own. Here the ‘cool kids’ are those who know the most.

The Churchill Club, a Silicon Valley business and technology forum, got the three to talk their stuff not in the offices at Google, but on stage. Moderated by Danny Sullivan they talked for almost 1,5 hours about a lot of ‘cool’ stuff. If you have the time, you should really watch this.



Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.