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Great Articles You Missed Last Weeks in Search and Social – February 7

7 February 2012 BY

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A few months ago we started a series of weekly posts to help you figure out what you should be reading on the web. What did you miss? We at State of Search read a lot so we figured we would share that with you.

To keep up you can off course register for our newsletter and our RSS Feed or follow us on Twitter or Facebook.

The series died a silent death, simply because it took too much time for one person to collect it all. But now the series is back. And with full force. This time the content is provided not by one blogger, but by our entire blogging team. This means you will get only the best! This time you will get the posts on the Tuesday, starting next week we will probably move it to the Friday to give you a ‘weekend reading list’. If you have any tips: tweet us! Enjoy!

Anchor Text Distribution: Avoiding Over Optimization

The ‘over optimization’ of anchor text has been coming up a lot recently in conversations that I have been having and has been the subject of a few recent blog posts. For the sake of this post and to quell any arguments stemming from the phrase ‘over optimization’, I am, for this post, defining the term as: building too many links with targeted anchor text such that they a) no longer provides value or b) actually takes away value – basically you’ve built too many targeted links and you’re not seeing your rankings increase.

Read the entire story >>

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I switched to Bing on my iPhone and I kind of liked it

Bing Mobile brought many of the things that made its desktop counterpart different to smartphones and tablets. It’s the only competing product with the budget and resources to take on Google in the mobile space and give it a run for its money.

Read the entire story >>

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Conversion Tracking vs. Google Analytics Goals

Conversion tracking is a must-have. If you can, you should. Simply knowing how many sales you generated for how much spend isn’t enough. You need to be able to know which keywords (and better, which search queries) generated the enquiries, sales, leads and phone calls you’re interested in.This means you need a tool that integrates with AdWords, either by letting you get the data out, or by putting its own data in.

Read the entire story >>

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The 10 Golden Rules to Attracting Authority Links

In the world of link building, getting an authority link to your site/blog has been one of the most important aspects of growing your blog. Your link-building campaigns need to be built around attracting authority links. But how do you do that? And what exactly is an authority link?

Read the entire story >>

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Google & Bing: We’re Not Involved In “Local Paid Inclusion”

It sounds great. A program that guarantees top listings for local searches on Google, Yahoo and Bing. An “officially approved” one in “cooperation” with those search engines. But it’s not so, say Google and Bing.

Read the entire story >>

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Local Paid Inclusion fiasco; see for yourself

For those that hadn’t caught the latest drama-du-jour in the search world, it is what my good pal Steve is alling LPIgate (lip-ee-gate). As the story goes, Bruce Clay released a new program to get pages ranking in local organic spaces. Yes, ya heard it right, paid organic listings. Here let the pics do some talking….

Read the entire story >>

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Share of Synapse = Share of Market

Great article about the growing influence of neuroscience on marketing, as we learn more about how the human brain works and how it can be influenced for marketing purposes.

Read the entire story >>

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Why These 3 Ranking Factors Matter (but Nobody Seems to Care About)

While factors like local relevance, link building and trust seem to get all the attention these days, there are some ranking factors that you need to learn how to use effectively if you want to become a top-notch SEO. The ranking factors in this article have proven to be equally important to the other factors.

Read the entire story >>

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The Best SEO Interviews You Will Read in 2012

Interviews with a solid bunch of ace SEOs (including StoS’s own Barry Adams) with a good variety of answers.

Read the entire story >>
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Two Weeks In, Google Says “Search Plus Your World” Going Well, Critics Should Give It Time

Danny Sullivan interviews Amit Singhal, Google’s search chief, about Google Search Plus Your World.

Read the entire story >>

AUTHORED BY:
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Bas van den Beld is a speaker, trainer and online marketing strategist. Bas is the founder of Stateofdigital.com. -- You can hire Bas to speak, train or consult.
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Nice job, you found it!

Now, go try out the 12th one:

Use Google Translate to bypass a paywall...

Ran into a page you can't read because it is blocked or paywalled? Here's a quick trick (doesn't always work, but often does!):

Type the page into Google translate (replace the example with the page you want):

http://translate.google.com/translate?sl=ja&tl=en&u=http://example.com/

How about that!?

Like this 12th trick? Tell others they need to look for this trick on our page: http://www.stateofdigital.com/search-hacks-marketers/

Or Tweet: Found the secret 12th one!