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Speakers Corner: How I hacked online dating

This talk might not seem to be related to digital marketing directly. But in a way it is. Amy Webb talks about dating. She talks about her dating life. But she also talks about analysis. Analysis of your target audience. Understanding who you are dealing with and who you want to reach and why. Because after all, how different is a search for a partner to a search for a perfect client?

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Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.