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Hangout about the Filter Bubble

23 November 2012 BY

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The Filter Bubble, a term first introduced by Eli Pariser, could potentially mean we are getting biased information within Google and Facebook for example, which will narrow our perspective on things. Ned Poulter wrote about it on the site before.

But how big of a deal is it really? And how should we as marketers look at this problem? That was the topic of State of Search’ second Google Hangout.

The hangout was attended by three State of Search bloggers: the author of the article Ned Poulter, Barry Adams and Bas van den Beld. They discussed whether or not there was a filter bubble, the difference between localisation and personalisation, how people should be educated in knowing what it is, both users and clients and finally they discussed how marketers could make use of the bubble.

You can see the entire hangout here:

For an overview of our hangouts and news about upcoming hangouts you can always visit our hangout page.

AUTHORED BY:
h

Bas van den Beld is a speaker, trainer and online marketing strategist. Bas is the founder of Stateofdigital.com. -- You can hire Bas to speak, train or consult.
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Nice job, you found it!

Now, go try out the 12th one:

Use Google Translate to bypass a paywall...

Ran into a page you can't read because it is blocked or paywalled? Here's a quick trick (doesn't always work, but often does!):

Type the page into Google translate (replace the example with the page you want):

http://translate.google.com/translate?sl=ja&tl=en&u=http://example.com/

How about that!?

Like this 12th trick? Tell others they need to look for this trick on our page: http://www.stateofdigital.com/search-hacks-marketers/

Or Tweet: Found the secret 12th one!