Helen Southgate of IAB UK about Networks, Agencies and Their Roles
At A4U Expo we interviewed several people. One of them was Helen Southgate, who is Senior Online Marketing Manager for BSKYB and chair of the IAB Affiliate Council. She organized a session in which should bring Agencies and Networks get closer together. A next step to drive the industry forward. The Affiliate Industry is growing up.
She talks about how people are fighting to get the business and how that should be handled.