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How Social Media Changed The Ad Game

Some believe Social Media has nothing to do with advertising. Others think it will or can replace advertising. After a few years of Social Media rise we can conclude that neither is true. It won’t replace it, but it definitely has its influence on advertising.

This infographic shows how it has affected customers, priorities, spending and tactics and shows us some metrics.

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AUTHORED BY:
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Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.